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Strategic Investment Opportunity

Solving the Digital Trust Gap for
1.24 Million Philippine MSMEs

Philippine micro-enterprises are digitally "homeless," vulnerable to clone scams on social media, and operationally chaotic. CORE-xperts delivers secure, automated web infrastructure to restore transactional trust.

The "Trust Premium"

We transition businesses away from fragmented social media pages directly to trusted, official domains—mitigating the cybercrime clone epidemic.

Zero Dev Cost Overhead

By building our internal billing, client pacing, and deployment infrastructure natively, we bypass expensive third-party SaaS subscriptions entirely.

SaaS Recurring Revenue

A subscription-driven approach capturing the massive wave of local MSMEs planning to digitize this year.

Market Opportunity

Addressing the Massive Digitization Gap

Data-backed analysis showing our TAM, SAM, and the catastrophic trust issues facing Filipino merchants.

Market Sizing (PH MSMEs)

Total Addressable Market (TAM) 99.63% of All Businesses
0+ Registered MSMEs

MSMEs make up 99.63% of all local businesses in the country. Of these, 90.4% are classified as micro-enterprises.

Serviceable Addressable Market (SAM) 60% - 70% Digitally Homeless
~0 Active Targets

A staggering 740,000 to 860,000 active registered local businesses are operating entirely without a dedicated, professional business website, relying purely on social media.

The Digital Imperative

The demand is urgent: 34% of PH businesses without a website plan to build one immediately, and 55% plan to build one within 12 months.

Critical Pain Point

The Social Media Trust Epidemic

According to the PNP Anti-Cybercrime Group (PNP-ACG), online selling scams rank as one of the top cybercrimes in the Philippines.

Low Consumer Trust on Social

Anyone can duplicate a Facebook Page, copy logo assets, and scam buyers. Customers are becoming extremely suspicious of shop setups operating entirely on social networks.

The Web Legitimacy Premium

Research confirms that 0% of modern consumers evaluate a company’s authenticity entirely based on whether they have a professional, dedicated business web presence.

Source: PNP-ACG Reports & Global Digital Trust Assessments.

Geographic Focus Areas (Ad Spending Target)

Our outbound marketing campaigns and digital spend will target these highly-concentrated regions first.

Region Focus National Share (%) Estimated MSMEs
NCR (Metro Manila) 18.5% ~205,000
Region 4-A (CALABARZON) Base 14.8% ~164,000
Region 3 (Central Luzon) 12.7% ~140,000
Region 7 (Central Visayas) 7.2% ~80,000
Region 6 (Western Visayas) 6.8% ~75,000

Target High-Pain Industries

We focus strictly on businesses that suffer operational chaos and transactional trust issues.

44%

Wholesale & Retail Trade

Direct-to-consumer local shops that desperately require an official checkout page to avoid buyers blindly sending manual GCash screenshots to personal numbers.

12.7%

Accommodation & Food Services

Local bed & breakfasts, independent cafes, and caterers trying to manage heavy schedules and menus over messy manual Messenger chats.

7%

Personal & Professional Services

Local dental clinics, salons, and home services requiring structured booking pipelines to coordinate calendars effortlessly.

Execution Strategy

The CORE-xperts Outreach Blueprint

Instead of trying to sell complicated tech systems, our approach is straightforward. When we reach out to local business owners, we hit them with a clear operational truth:

"When you sell exclusively on Facebook, anyone can copy your page name, intercept your messages, and scam your clients. Having your own home at yourbrand.com.ph with secure checkouts proves you are a legitimate, authorized, and professional brand."

1. Laser Targeted Ads

Targeting retail and service operators in high-concentration sectors inside NCR and CALABARZON.

2. Frictionless Booking

Pre-built templates optimized for rapid customization, keeping delivery times to under 48 hours.

3. Automated Operations

Bundling web infrastructure with automatic order notification tools built directly by our CTO.

Growth Milestone

The Pathway to ₱1M Monthly Revenue

A highly realistic projections-based map to acquire 200 subscribers by the end of this year.

Our Lite Subscription Offer Highly Scalable
₱4,999 / month

Includes a professional secure checkout, order tracking, SMS/Email alerts, managed hosting, and reliable security updates.

  • Eliminates need for custom IT hires
  • Native checkout (Stripe/GCash integration)
  • Fully managed by CORE-xperts
Target Subscriptions: 0 Accounts
Average Monthly Price: ₱4,999.00
Target Run Rate MRR: ₱999,800.00 / mo

How We Reach 200 Subscribers

Our calculated client acquisition model assumes a standard conversion rate via targeted digital ad-spent pipelines.

Target Digital Impressions 500k Reach

Highly localized Facebook/Instagram awareness campaigns directly addressing business owners in NCR/CALABARZON.

Conversion Funnel (1-2% Rate) ~10,000 Leads

Business owners expressing interest in moving from purely social selling setups over to dedicated checkouts.

Active Paid Subscribers 200 Active Clients

Reaching this goal locks in ₱1 Million in predictable, high-margin monthly recurring revenue.

Growth Calculator

Simulate Investment Impact

See how strategic capital accelerates our marketing and scales subscription acquisitions.

₱50,000

Ad Spending Allocation (70% Direct Ad Spend)

Marketing Campaign Ads (70%): ₱35,000
Operations & Delivery Support (20%): ₱10,000
Development Support (10%): ₱5,000

Projected Subscription Growth

Estimated Subscribers Acquired 5 - 8 SaaS Lite Accounts
New Run Rate MRR Added ₱25k - ₱40k Based on ₱4,999 plan

🚀 Low CAC Multiplier: Because our tech stack is natively built by our CTO, your capital does not go to third-party integrations. It directly translates to customer acquisition campaigns.

The Founding Team

A cohesive 3-man executive team managing Technology, Operations, and Fiscal Health with a locked-in core cap table.

BA

Miel "Bem" Aydalla

Chief Executive Officer

Directs the financial framework, manages operational reserves, and guides team well-being.

SN

Jeremiah "Sam" Noble

Chief Operating Officer

Orchestrates local social media management, maintains operational pacing, and handles clients.

JL

Jann Ted Lagarde

Chief Technology Officer

Oversees custom software creation, maintains digital structures, and scales automation to lower costs.

Sources & References

  1. Philippine Statistics Authority (PSA): National establishment database tracking 1,241,733 registered MSMEs (99.63% of total businesses).
  2. Philippine National Police Anti-Cybercrime Group (PNP-ACG): Local cybercrime reporting databases identifying social-commerce impersonation and online selling scams as leading local consumer threats.
  3. GoDaddy Observatory Studies on Philippine MSMEs: Focus research analyzing regional digitization willingness, finding 34% of local business owners intent on site deployment.
  4. Global Digital Commerce Trust Matrix: Validating that 75% of consumers evaluate modern retail credibility depending on custom domain structures.

Request Pitch Deck & Financials

Inquire today to access our detailed marketing roadmap, CAC projection models, and specific investor terms.